NeoNiche helps OpenText and its business partner Nibana Solutions reach out to the Top Manufacturing Companies of Pune

OpenText has been a global leader addressing enterprise information needs and Nibana Solutions has closely partnered with OpenText to cater to the Manufacturing vertical. When the two decided to come together to reach out to the top manufacturing companies of Pune, NeoNiche was chosen as the rightful partner to give shape to this intent.  Closely working with OpenText & Nibana Solutions, NeoNiche outlined a strategy to reach out to the target group with maximum effectiveness. The strategy involved a phase-wise approach which was divided into a pre-event profiling phase to shortlist the right target group and thereafter the event related RSVP management process.

The event was planned on the 12th of August at Hotel Le Meridien, Pune which is strategically located venue from accessibility perspective, as this becomes an important parameter looking at the profile of audience that was being targeted. The event saw active participation of CIO’s from the top 30 Manufacturing companies of Pune & also served as a good platform for Networking amongst peer group.

While NeoNiche managed the entire audience generation process for the event, it also efficiently managed the complete on-ground setup and experience for the event. The event has been backed by an effective lead nurturing process.