NeoNiche

80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as it was hard to miss on Sunday morning television along with “Ramayana” and “Mahabharata”. We kept trying to save a particular character’s girlfriend in the name of Video games. Digital camera was still a distant dreams to the ubiquitous Camera Rolls, X-Boxes and PlayStation were unheard of and life was about scarcity and limited choices.

Our PM is launching Digital India which means a whole new world where globalization and technology advancement will further shape the way we perceived and see things like never before. Which will give rise to a whole new breed of Consumers. Consumption was no longer about available choices but getting what you want on your terms.

This will be a true step to connect villages with better infrastructure and broadband ….A whole new India will emerge one which will not only match the world but lead the world ..As digital marketer we would love to contribute and make it a reality after all its our bread and butter.

I looked through my Flight’s Window to the melee below, restless as I had nothing better to do before I landed in Mumbai and resumed my life that I am accustomed to. The sky was clear from the top and I could see a panorama which is not visible from the Mumbai skyline due to the ever clinging smog. I was flying down from Bangalore after a vague prospective client meeting earlier in the day.
The brief was still ringing in my head and my mood was not of jubilation but one of despair. I had taken the early morning “Red Eye” flight to be briefed that the company had some extra marketing dollar left and we were to do “Something in Social Media and digital front.” Most of us are like
that gentleman for whom marketing and creation of brand experience is more of an afterthought than a strategy. 

Read More At NeoNiche.net

Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date. Leading corporate and brands have chosen their ideas and unique approach to get up close and personal with their customers. In conversation with allaboutoutdoor.com, Prateek N Kumar, Founder & Managing Director, NeoNiche Integrated, speaks about the growth of BTL activations in the country.

Below-the-Line (BTL) advertising has been gaining bigger share of clients’ advertising budgets over the last few years. How innovative has BTL become? And in the recent past can you name any BTL activation that can be termed as really innovative?

BTL has gained prominence over the years and will continue to do so as advertising communication is evolving from an ATL-BTL model to a Through the Line (TTL) model. We see this upsurge as today’s branding is a function of media fragmentation. More channels and more newspapers reaching out to diverse customer base makes it harder for marketers to reach a truly mass audience...

Read more at.. Allaboutoutdoor.com

It has been almost 25 years since his first successful 'campaign' as a child of 7th standard made him taste success when he 'designed' sales strategy of his friend's fire cracker stall spinning a staggering 800% ROI. The enthused young boy has not looked back since. 

After starting his career in hospitality and hotel management, he shared in the growth stories with a number of startup event agencies. These gave him tremendous on-ground exposure and hands-on learning. With a dream of creating an agency that would be loved by every stakeholder- clients, vendor partners and employees alike - was NeoNiche born.

Read More at... Smeworld.asia

Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date. Leading

corporate and brands have chosen their ideas and unique approach to get up close and personal with their customers. In conversation with allaboutoutdoor.com, Prateek N Kumar, Founder & Managing Director, NeoNiche Integrated, speaks about the growth of BTL activations in the country.

Below-the-Line (BTL) advertising has been gaining bigger share of clients’ advertising budgets over the last few years. How innovative has BTL become? And in the recent past can you name any BTL activation that can be termed as really innovative?

BTL has gained prominence over the years and will continue to do so as advertising communication is evolving from an ATL-BTL model to a Through the Line (TTL) model. We see this upsurge as today’s branding is a function of media fragmentation. More channels and more newspapers reaching out to diverse customer base makes it harder for marketers to reach a truly mass audience. The shift from ATL to BTL spending is in part the result of changing consumer attitudes; more sophisticated consumers demand relevant messaging that engages them in a dialogue, and which allows them to interact with the marketer through their preferred communication channels. At the same time, technology allows marketers to better target consumers, and to better track results and measure ROI of BTL campaigns. Quite a few activations of recent times have been very innovative, so naming a few will be unfair.

What are the challenges that BTL still faces?

Read More at...Allaboutoutdoor.com

Prateek N. Kumar, MD (Managing Director) & CEO (Chief Executive Officer) , NeoNiche Integrated Solutions Pvt. Ltd. interact with IT Voice recently.

1. Many big companies are in alliance with NeoNiche, What’s your USP ?

ANS: NeoNiche provides services across different spectrum of “Marketing Mix” ….what our clients get is a single window for all their marketing needs ,viz; On ground Events, Online Digital campaigns ,Social  Marketing campaigns etc. We understand that the era of rack listed services are gone and you need to first understand the “Brand” and then customize the offering to better suit the people who matter most to them either Customer, Channels or the Employees.

2.  How you find a proper marketing plan for your client ?...

Qlik®, a leading data discovery company organized the Qlik® Visualize Your World Event in Mumbai on the 31st October 2014 at Hotel Trident, where they introduced in style a business intelligence tool called Qlik Sense to their family of products.

NeoNiche was chosen as the agency partner to manage the complete deliverables of the event. The responsibilities included shortlisting and finalising strategically located venues, audience acquisition, communication management, branding and entertainment among other activities. The major challenge here was to create an ambience that would facilitate the impression of Qlik Sense as a high-in class product, develop meaningful association with the right prospects and engage the audience on-sight through demonstrations. NeoNiche took complete onus of the event and got into action, a team to accomplish the desired objectives.

After thorough brain storming, the team came up with a brilliant and a unique way to unveil the product amidst the crowd. The immensely talented Illuminati UV Light Group was called upon to deviate from the standard launch events and execute an exclusive concept. The group performed an act that highlighted the pain-points of the decision makers in a company due to the lack of organised, timely and well-conducted information and showed how Qlik Sense can come to rescue in such a situation. Likewise a very strong brand presence was created by deploying a customised Q-shaped set-up. The e-Collateral Kiosks and the experience zones served as enriching information-centric points.

Well-equipped demo zones were created at the venue to provide the guest a first-hand experience of the product. Industry experts and eminent personalities shared their perspective on trending topics such as data visualization, big data, and data governance. Similarly prominent Qlik® customers were invited to narrate their success stories on how Qlik Sense helped them transform their business by leaps and bounds. The event culminated in a networking Cocktail and Dinner session.

Visualize Your World saw an assembly of over 200 decision makers from across various verticals and fields. The look and feel of the event pleased everyone, so much so that NeoNiche has now been mandated to conduct the Bengaluru leg of the event to replicate the same magical experience as we created in Mumbai.

It was the Autumn of 80s, I can still remember the day, sky was clear with hues of blue and gold, the possibilities of summer was gone, and winter chill was looming on the horizon. My mother had dressed me and my brothers in white kurta and pajamas’ that day and one of father’s colleagues had taken us to office that day- it was 15th of August, our Independence day.

Gartner, the leading global provider of independent and objective technology related research and advice hosted the Gartner IT Infrastructure Operations and Data Center Summit on May 12 and 13 at the Renaissance Hotel, Mumbai.

The agenda of the event was spread across 2 days which included a keynote addressing the future of Intelligent data centers, 3 Industry tracks, Expo pavilion bringing together worlds 19 leading technology solution providers showcasing the latest technology offerings, Gartner Analyst One-on-One meeting to explore the IT issues and challenges, exclusive user round tables to gain insights from analysts and peers, discuss challenges and concerns related to today’s hottest topics... Read More at corecommunique.com

NeoNiche Integrated Solutions recently partnered with one of the very well-known cloud service providers that powers hundreds of thousands of businesses, to conduct an informative session in Colombo on the 18th of September 2014.The objective of this seminar was to create an eventthat would address the myths of cloud computing, educate the audience on how they can capitalize their IT expenses anddemonstrate prominent client experiences.

The mandate given to NeoNiche was to play the role of assisting the client in managing the event from end-to-end. The responsibilities included shortlisting and finalising strategically located venues, audience acquisition and thereafter providing creative and on-ground support.The event saw an assembly of 135 IT Decision Makers. The setup was done in perfect accordance with the event brief.

After pitches from multiple agencies, “Session of Choice” was what helped NeoNiche bag the project. This was a unique and innovative concept proposed by the agency, according to which the event sessions would be conducted in different time slots and the delegates could choose a slot as per their convenience.Maximum flexibility being provided, the event format was highly appreciated by all -The turnout of the audience being almost 100% against the registrations.

We owe our success to our trusted partners andefficient network spread across the globe and our passionate team of experts who helped us to execute every aspect of the event flawlessly.

2) Facebook:

Innovation, ideas and Insights from the DNA of every NeoKnight. So what helped us bag an entire event series of one of the very well-known cloud service providers that powers hundreds of thousands of businesses? The answer lies in our approach of not just managing an event but creating an experience for our client to ensure they gain maximum value for their investments. NeoNicheplayed the role of assisting the client in managing the event end-to-end. The responsibilities included shortlisting and finalising strategically located venues, audience acquisition and thereafter providing creative and on-ground support.

Our concept of “Session of Choice” thrilled this cloud computing firm-A simple concept but yet never thought of. The event was conducted in different time slots as per the time preferences of the registrants.Maximum flexibility being provided, the event format was highly appreciated by all -The turnout of the audience being almost 100% against the registrations.

We owe our success to our trusted partners, efficient network spread across the globe and our passionate team of experts who helped us to execute every aspect of the event flawlessly.