The key to creating consistent brand experiences across platforms
I looked through my Flight’s Window to the melee below, restless as I had nothing better to do before I landed in Mumbai and resumed my life that I am accustomed to. The sky was clear from the top and I could see a panorama which is not visible from the Mumbai skyline due to the ever clinging smog. I was flying down from Bangalore after a vague prospective client meeting earlier in the day.
The brief was still ringing in my head and my mood was not of jubilation but one of despair. I had taken the early morning “Red Eye” flight to be briefed that the company had some extra marketing dollar left and we were to do “Something in Social Media and digital front.” Most of us are like
that gentleman for whom marketing and creation of brand experience is more of an afterthought than a strategy.
The brief was still ringing in my head and my mood was not of jubilation but one of despair. I had taken the early morning “Red Eye” flight to be briefed that the company had some extra marketing dollar left and we were to do “Something in Social Media and digital front.” Most of us are like
that gentleman for whom marketing and creation of brand experience is more of an afterthought than a strategy.
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