Showing posts with label Event. Show all posts
Showing posts with label Event. Show all posts
Quote on Digital India Campaign by Mr. Prateek N. Kumar, Managing Director& Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd.
80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as it was hard to miss on Sunday morning television along with “Ramayana” and “Mahabharata”. We kept trying to save a particular character’s girlfriend in the name of Video games. Digital camera was still a distant dreams to the ubiquitous Camera Rolls, X-Boxes and PlayStation were unheard of and life was about scarcity and limited choices. Our PM is launching Digital India which means a whole new world where globalization and technology advancement will further shape the way we perceived and see things like never before. Which will give rise to a whole new breed of Consumers. Consumption was no longer about available choices but getting what you want on your terms.
This will be a true step to connect villages with better infrastructure and broadband ….A whole new India will emerge one which will not only match the world but lead the world ..As digital marketer we would love to contribute and make it a reality after all its our bread and butter.
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News Release
To Build A Brand On-Line: What Does It Take?
Monday, June 29, 2015
By Prateek N. Kumar
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior. Disruptive technologies aided by the advent of social media and smart-phones are driving innovation and looking for new ways to extend the value across cloud, smart devises and digital media. In a tough economic environment, businesses and brands are seeking to improve, adapt and be flexible to the changing environment. The rise of technologies, such as cloud, digital and social media aided by broadband and smart devices has had a significant impact on the way companies operate with a clear focus on improved business outcomes.
By Prateek N. Kumar
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior. Disruptive technologies aided by the advent of social media and smart-phones are driving innovation and looking for new ways to extend the value across cloud, smart devises and digital media. In a tough economic environment, businesses and brands are seeking to improve, adapt and be flexible to the changing environment. The rise of technologies, such as cloud, digital and social media aided by broadband and smart devices has had a significant impact on the way companies operate with a clear focus on improved business outcomes.
Any business has the potential to target its audience with cost effective on-line marketing techniques that can attract new business and revenue. . This shift has seen the role of technology for brand building change from a support service to an integral player at the heart of operations, with the potential to influence new commercial strategies and affect the shape of a business.
Digital marketing amply aided by its cousin Social media, as a mega-trend is quickly revealing early adopters and laggards. Engagement ads for standard and mobile websites, branded online videos, social media, pay-per-click (PPC) ads, sponsored blog posts, SMS text messages, email distribution, and so on. Increasing your web presence and social media footprint has never been more urgent, whether you’re just starting a business or trying to make an existing one more accessible and appealing to customers.
So, what has aided these new growth drivers?
The answer surprisingly is very simple- Digital and Social media provide cost effectiveness, easily measured and adjusted ROI, viral value, personalized meaningful conversations that are non-intrusive.
The examples are abound, Within just 19 weeks after its release, Korean Star Psy’s “Gangnam Style” became the most popular video on YouTube with approximately 805 Million views, beating out former champ, Justin Bieber’s “Baby,” which held the old record with approximately 804 Million Views over a period of 135 weeks. Closer home, stories like “Kolaveri Di” had a similar impact. Brands like “Chumbak” were created by using Facebook ….only recently Myntra has moved to “Apps only” business model.
So how to go about it? Here are few pointers.
- Your website is not only user friendly with great look and feel but responsive to different devises with easy navigation. There are more than 5 billion mobile phone users worldwide and 1.1 billion smartphone subscribers. Develop smartphone/mobile apps for your brand. There are web tools that can convert your website into an app ….Surprised? Go ahead Google it.
- Create and actively maintain a blog to significantly increase search visibility, establish expertise and build a community, brand trust, and subscriber lists.
- Develop a regular content distribution schedule and stick to it. On the Internet, visuals/images matter. Make sure you use appropriate and powerful visuals to reinforce each touch point.
- Build a subscriber list over time and make sure you keep them informed but non-intrusive and always include your brand’s signature and web link in each email.
- 4 billion YouTube videos are viewed every day. 68% of video watchers share links to the videos. Create highly compelling videos that tell your brand’s story and post them on YouTube.
- Include a “Link to This Page” button on every page that you believe has worthwhile content to increase your site traffic through incoming links. Also add Facebook Like, Tweet, LinkedIn Share, g + 1, pin it and other similar buttons to all worthwhile contents.
- Use RSS feeds to distribute headlines, new content and notifications more broadly.
- Create an affiliate program to extend your reach. And target it with content rich podcast/webcast.
- Above list is not extensive, go ahead and add some more .At the end of the day this is what a brand custodians looks for, A smile of a satisfied customer or the happy roars of an excited audience onground and a hashtag or a tagged post online…..each has that same impact…….That rush of adrenaline when it all falls together as you get ready for the next challenge.
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Prateek N Kumar
The Phenomenal 360 degree marketing approach
90’s was an era of ‘one size fits all’ in the brand marketing world, an ad across TV / Radio / Print would ensure enough traction from the audience for brands to gain a sustainable market share.
Technology advancement and digitization over the years have unlocked doors to various channels to connect with your customers in unbelievable, convenient and flexible ways making the marketing world flat. Customer todayis the king where he has the power to choose information wherever, whenever and however he prefers to acquire.
It has become inevitable for brands to reach their customers across all the channels at all point of time to understand, help and support customer needs especially when the brand is comparatively new.
Here are few tips to involve the target audience without annoying them.
- Analyze the most convenient medium for your TG
- Have a right mix of marketing mediums.
- Have a robust digital marketing plan.
- Focus on Social media to interact, support and engage your audience.
- Use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for better visibility of your brand
- Mobile marketing is one the most effective tool for customer engagement.
- Blogs is the most cost effective way to connect with the TG.
- Participate in forums/online discussions
- Create your own community platforms for like-minded audience.
Brands today need to adapt to this change by shifting from ‘one size fits all’ to more ‘custom made’ approach, after all today Its not what the brand wants to say, rather its what the consumer wants to hear,
Evolution of marketing approach from traditional to experiential realm
In this ever-changing world, it would not be an element of surprise if one says that brands live with us. Call it evolution, call it change, call it shift, or call it a new era, experiential marketing has surely taken selling to an entirely new level. While Brands today have changed focus from a sole customer satisfaction to customer delight, customer experience has swiftly become a key tactic in many marketing campaigns.
Traditional branding
The traditional branding had a functional approach which involved making the customers aware of the features, benefits and the use of the product through word of mouth. It meant captivating customer’s attention and making the product visually appealing. While this approach would allow your potential customer to listen, read or to view your brand messaging, which would limit to one way communication and would not guarantee the unflagging loyalty of the customers.
The shift
Customers today want to discuss before they evaluate, they want to interact to understand whether they are taking the right decision and they want to experience before they buy. The reason for the shift to experiential marketing is to gain everlasting brand loyalty of the customers. The customers today play a significant role in making the branding strategies of the marketer a success, since loyalty comes from the repetitive consumption of the brand. It can simply be defined as a shift from telling the customers about a product to making them experience it themselves.
Experiential Marketing; The new drive
Experiential marketing has more interactive approach, which engages your customers in a dialogue to generate a deeper level of emotional connect. Today expectations are driven by experiences, in order to get customers attached to your brand, the new age marketers create innovative physical, emotional, thrilling or lifestyle related brand experiences. The purpose is to have a long-lasting memorable impact on the customers’ mind and they would in-turn take ownership of your brand marketing because they Have an emotional investment attached to your brand.
As rightly said:
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
How can event planners leverage on social media to enhance audience experience.
Social Media- hearing this term makes us go round to meet and communicate with the people around the world. While, social media is also considered to be a podium for exchanging information, getting updates on any relevant incident/event and sharing knowledge. Social media has influenced everyone’s life in a way we had never thought. Hence, it becomes the corporate obligation of the event planners to take their shows online and promote through social media.
Why take your event to the social media?
Making an event a success on social media is in need because it helps you easily target the people you want to reach out to. Rather than settings campaigns, we can have strong discussions on social media. The use of social media has largely revolutionized many industries, but when it comes to events or seminars; it is again playing an increasingly important role. Each and every activity of the event can be promoted through social media including the photographs, videos and the presentations too.
Best practices for events promotion on social media
Here is a showcase of some of the best practices which the event planners should undertake for promotions:
- Organize the events by providing online tickets to people
- Promoting speaker blogs before the event
- Make videos and share them to engage the masses
- Promote the event by creating taglines on the event listings
- Make the hash tag unique, viral and memorable
- Enhance the experience lively by getting check-in and by giving away prizes
- Post on Google Ads including the details of your event
- Take words out from the audience present at the event, by taking their interviews
- As we mostly do, create your event page on Facebook
- Share the entire information of the event at the right time with full enthusiasm and promote regular updates on it
- Have twitter trivia to engage audience over a discussion
- Have technology integrated in the form of self check kiosk/photo booth
- Stay responsive on social media even during the event
- Provide free wifi for the audience to engage online
You can do all that’s stated above and in the end, most importantly you can also get the ratings of your event from the attendees on the media itself. By adopting these social media best practices, Event planners can enhance experience, increase affinity, stimulate engagement and sustain the event buzz long after the event day.
IPL Branding
Indian Premiere League, also called as ‘India ka tyohaar’ is one of the largest event on the global sports calendar. A highly successful sporting model, this format of a cricket tournament has gained massive popularity in cricket-obsessed countries in the last few years. A number of factors led to the increase in the adoration of this sport and the power of its branding is definitely one among them. A perfect blend of big sponsors, high profile celebrities, famous brands and eminent capitalists, the IPL Branding has gone a long way to steal the show!
Did you know these interesting insights about the IPL league?
1) Marketing Patterns:
- The IPL is till date one of the largest platforms to have scored maximum brand staging
- It encourages creation of exclusive ad campaigns like the Vodafone ZooZoo ads, aired only during the T20 league
- The sponsors are given maximum footage by featuring their name and logos on every team’s uniforms
- Another noteworthy mention is the “Oh Yes Abhi” pop-up on the score-boards
2) Sources behind Outstanding profit for IPL teams:
- Ticket Sale
The tickets sale for the IPL matches is the supreme revenue generato.80% of the tickets for the match are in the hands of the IPL teams whereas 20% of the tickets are in the hands of the organizers - Big brand sponsorships
The big famous brands are the biggest revenue machines. These brands are always on the lookout to grab the eyeballs of the thousands of IPL fans. It is no surprise that Pepsi is banking on its title sponsorship worth Rs. 396.8 crores for the next 5 years. - Merchandising
Every IPL team manufactures their own merchandise like caps, T-shirts, wrist bands, etc. These are a big hit with the fans and get sold like hot cakes by them
IPL has changed the eminence of many industries and how!:
- Sports material
This cricket league season that comes every year from April to May increases the sale of sports goods drastically. The sports brands deliberately endorse these products during this peak period to create an emotional connect with the audience and secure the highest possible sales - Channel broadcasts
The official broadcast channel of this league every year, Sony Max receives whooping rates for featuring advertisements during the IPL. The channel then comes up with various schemes and strategies to ensure maximum viewers during the live broadcasts of the matches - Food Brandings
Food outlets go all out to promote and sell their brands inside the stadium like Fast Trax. Food ordering apps like Tiny Owl also leverage their chances to get fame during the league - Printing sectors
Printers, designers, promotional posters, banners and flyers gain immense popularity during this season.
The T20 Premiere league is not just a game, it is a grand festival, a flourishing source of branding and advertising, definitive to accelerate sales during this season. Cricket is a religion in India and those marketers who have understood this fact know well the bounties of using this platform as a tool for large scale marketing and advertising.
Cloud solutions simplified and delivered at the AWS India Partner Summit
In an endeavour to stay connected with business partners, Amazon Web Services, a leading cloud-service provider conducted the AWS India Partner Summit across the cities of Mumbai, Bangalore and Delhi on 27, 29 April and 1st May 2015. The objective of this premier cloud networking event was to educate potential and existing partners about the AWS ecosystem and the latest tools and content required for success in the Cloud journey. NeoNiche was chosen as the experiential marketing associate to conceptualise and execute the complete event. A dynamic website in addition to multi-channel communication platforms were used to reach out to the carefully profiled target audience. Every registration was nurtured to ensure maximum attendance. Strategic venues were finalised across the cities keeping in mind the accessibility of all the guests. A large-screen setup was used to facilitate easy legibility and viewing. The set up design and execution were managed with precision, backed by a well-co-ordinated on ground technical and production support. Appropriate branding elements at prominent touch points complemented the elaborate agenda that was spread across the latest announcements, customer testimonials, technical sessions and hands-on training led by AWS team. Exclusive sponsor zones were created as part of the sponsor management strategy. The latest product and technologies were eminently displayed at the expo pavilions. A live screen was mounted to feature trending social media updates...
The key to creating consistent brand experiences across platforms
I looked through my Flight’s Window to the melee below, restless as I had nothing better to do before I landed in Mumbai and resumed my life that I am accustomed to. The sky was clear from the top and I could see a panorama which is not visible from the Mumbai skyline due to the ever clinging smog. I was flying down from Bangalore after a vague prospective client meeting earlier in the day.
The brief was still ringing in my head and my mood was not of jubilation but one of despair. I had taken the early morning “Red Eye” flight to be briefed that the company had some extra marketing dollar left and we were to do “Something in Social Media and digital front.” Most of us are like
that gentleman for whom marketing and creation of brand experience is more of an afterthought than a strategy.
The brief was still ringing in my head and my mood was not of jubilation but one of despair. I had taken the early morning “Red Eye” flight to be briefed that the company had some extra marketing dollar left and we were to do “Something in Social Media and digital front.” Most of us are like
that gentleman for whom marketing and creation of brand experience is more of an afterthought than a strategy.
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Tips for a successful physical event
Your mind might get overpowered with a number of thoughts when you think of organizing an event for your business. Is my business big enough to hold such an event? Will there be enough budgets? Where should I start?And many more... An expert here is your savior, he can explain to you that bigger isn’t always better. An event can easily be organized keeping in mind your business size and requirements. The most important aspect is to make sure that the outcome of the event is insightful.
You need to make sure that your event is planned in such that it creates a memorable experience in the minds of attendees for all the right reasons. An expert can help you keep elements in your event that keep the audience engaged and add a bit of surprise as the event progresses.
You need to make sure that your event is planned in such that it creates a memorable experience in the minds of attendees for all the right reasons. An expert can help you keep elements in your event that keep the audience engaged and add a bit of surprise as the event progresses.
Here’s a list of definite do’s to have an impactful event and to utilize your budget in the best possible way.
1. Planning is the key:
Everything needs to be planned way ahead of execution. Especially when talking about a business event. Such events can never be spontaneously planned; a lot goes into figuring out what is expected out of the event and the best ways to achieve it.
2.Food and Drinks:
Maybe not the most important part of hosting a business event, but definitely an important part for reasons beyond taste.FnB plays an important role to complete the attendee experience, essential considerations while choosing the right menu includes location, climate, audience, time. Allocate your budget on this keeping in mind your requirements, here an expert will come handy, so make sure there is someone to guide you through.
3.Include the additional costs:
Make sure to include all sorts of additional fees into the allocated budget. There can be many expenses that you tend to forget while calculating the costs. For example, the endless hotel charges including charges for services, permissions and additional attendees. These are easy to manage when guided by an event manager.
4.Don’t ignore the invites:
Make sure that you invest enough time and money on the invites as well. This is a prelude to your event, hence needs to be attractive enough to carry your brand message
5.Invest on the speakers:
Make sure that the speakers are powerful enough to engage the audience; no one will be interested to attend your event again if your speakers were unable to deliver value to the attendees.
6.Engagement is the key:
Your event should be able to engage the attendees the way competition cannot. There are various ways to do it, one of them being the introduction ofinteractive filler elements in the event.
Whether a big brand or an evolving one, you will surely agree that at the end of the day it is all about creating meaningful experiences.
The Evolution; Marketing that was and that is...
80s and 90s was years when our generation was growing up. The ASIAD Games gave us more than the mascot “Appu”, it was for the first time TV telecast happened in colourand opened the floodgates for advertising. We still remember Lalitaji’s pearls of wisdom on which washing powder made your whites look whiter as it was hard to miss on Sunday morning television along with “Ramayana” and “Mahabharata”.
Those were the times when every brand aspired to be on national broadcaster Doordarshan. An appearance on DD was perceived to be a landmark. The brief for agencies was to create TVCs that appealed to DD’s vast audience.
The new millennium is more than a decade old nowand terms such as Above the Line (ATL) and Below the Line (BTL) for brand communication and there are specialized agencies and teams within them for every aspect of a brand’s life. Lot has changed today and lot will, globalization and technology advancement is shaping the way we perceive and see things now like never before. Strategies, tactics, and processes that just a decade ago reigned supreme, now look a little out of sync, when viewed through today’s consumer perspective.
Today branding is a function of media fragmentation. More channels and newspaper are reaching out to diverse customer base, makes it harder for marketers to reach a truly mass audience.While ‘ATL’ is all about brand persona glorified on mass media, ‘BTL’ makes the brand come alive through experiences.Simply stated, above-the-line marketing that utilizes generic messages to build awareness is no longer the best way to influence customer behavior.
We do live in exciting times, where things change within a blink of an eye. Today speed-to-market with the right message at the right time through the right channel while maintaining brand consistency, coordinating with multiple stake holders, developing actionable insights are clear challenges that a brand faces and the same is addressed more effectively by BTL.
These shift from ATL to BTL spending is in part the result of changing consumer attitudes; more sophisticated consumers with access to information available on their smart devices, demand relevant messaging that engages them in a dialogue, and allows them to interact with the brand through their preferred communication channels. At the same time, technology allows marketers to better target consumers, and to better track results and measure ROI of BTL campaigns.
BTL initiatives are more successful because they stress targeted and customer-centric communications. Below-the-line also creates measurable results and ROI metrics, which are important to marketers under growing pressure to prove the value of their campaigns, this demand for quantitative results continues to intensify as more and more technology advancement are taking place with each passing day.
As the line between traditional ATL and BTL has started blurring, marketers have started looking for a more robust marketing mix, one which will interact with consumers in unbelievable ways at various touch points, allowing brands to come alive for the TG by creating connections between brand and consumer, in their personal world. These connections are formed by experiences that are personally unique butrelevant to the consumer, has high recall value are interactive, and invokes emotions that lead to sales and brand loyalty.
The new era has also made digital and social media inventions that has given rise to another form "Through the Line" where it is all about experiences.As the lines blur between the real and virtual, many brands are making an effort to integrated digital & Social as part of their marketing mix to reach out to the consumers. Especially, when technology allows them a two-way communication with their target audience unlike before when it was just one way communication.
While the current BTL trends are exciting lot is yet to happen in India. With its diaspora of culture,demographics and geographies. As smaller cities and villages are connected by better roads, electricity, and infrastructureand connectivity. a new and almost untapped set of target audiences will create opportunities for Brand and Marketers where marketing will be through smart devices and even more personalized.For brands life within the pixel will change the biggest challenge will be to have less intrusive touch points yet establish a more relevant one on one connection ….A paradox isn’t it?
Cloud Connect 2014
Hitachi Data Systems India Partner Leadership Summit 2014
A day event, the Hitachi Data Systems India Partner Leadership Summit 2014 was held at the Taj West End, Bengaluru on June 19th. The event is an annual leadership meet of HDS executive team with their Partner Ecosystem. The aim of this summit was to discuss and develop pioneering enterprise solutions to face the ever changing technological world, subsequent data changes and hence the dynamic customer needs. The agenda of event was built towards transforming opportunities into success stories and hence was themed as TRANSFORM.
NeoNiche was chosen as the preferred partner by way of a multi-agency pitch comprising of cost and creative representation. The format of the event comprised of knowledge sessions as well as entertainment. Read More... at allaboutoutdoor.com
NeoNiche was chosen as the preferred partner by way of a multi-agency pitch comprising of cost and creative representation. The format of the event comprised of knowledge sessions as well as entertainment. Read More... at allaboutoutdoor.com
The HDS India Partner Leadership Summit goes paperless
The Hitachi Data Systems (HDS) India Partner Leadership Summit 2014 concluded at the Taj West End in Bengaluru on June 19. The day-long event is an annual leadership meet of the HDS executive team with its Partner Ecosystem.
NeoNiche Integrated Solutions was appointed to execute the event after winning a multi-agency pitch thanks to comprising cost and creative representation. The agency was responsible for end-to-end execution of the event, including creation of the communication, RSVP management of the partners, arrangement of partner travel, stay logistics, etc.
Speaking about going digital, Ashish Iyer, Director, NeoNiche Integrated Solutions said: "Keeping in mind the concerns of global warming, the plan was to make the event completely paperless. In this quest of ours and the client, everything from the feedback capture mechanism to the collection of collaterals of the event was digital." Read More... at eventfaqs.com
NeoNiche Integrated Solutions was appointed to execute the event after winning a multi-agency pitch thanks to comprising cost and creative representation. The agency was responsible for end-to-end execution of the event, including creation of the communication, RSVP management of the partners, arrangement of partner travel, stay logistics, etc.
Speaking about going digital, Ashish Iyer, Director, NeoNiche Integrated Solutions said: "Keeping in mind the concerns of global warming, the plan was to make the event completely paperless. In this quest of ours and the client, everything from the feedback capture mechanism to the collection of collaterals of the event was digital." Read More... at eventfaqs.com
Modi's maiden Budget focuses on growth, narrowing down deficit: Prateek Kumar, MD , NeoNiche
The maiden Budget presented by the Prime Minister Narendra Modi's new government on Thursday emphasized on structural reforms seeking to to revive growth and cutting down fiscal deficit while setting aside temptation to resort to higher borrowing.
Finance Minister Arun Jaitley in his Budget speech said that he would uphold the fiscal deficit target despite expectations he would be forced to raise it as a result of weak revenues and high subsidy costs.
He added that said he would raise caps on foreign investment in the defence and insurance sectors, but still bar non-residents from taking majority control in projects to supply the world's largest arms buyer.
Finance Minister Arun Jaitley in his Budget speech said that he would uphold the fiscal deficit target despite expectations he would be forced to raise it as a result of weak revenues and high subsidy costs.
He added that said he would raise caps on foreign investment in the defence and insurance sectors, but still bar non-residents from taking majority control in projects to supply the world's largest arms buyer.
In another initiative the Modi Government will launch a tax reform this year to unify India's 29 states into a common market, a measure that economist say would boost revenue and at the same time make it easier to do business. Read More... at thesynergyonline.com
Quantum Siege Book Launch
NeoNiche recently got associated with a book launch of Quantum Siege by Mr. Brijesh Singh, additional commissioner of police North Mumbai which was unveiled by bollywood superstar Mr. Amitabh Bachchan & Mumbai police commissioner Rakesh Maria on Saturday, 21st June 2014 at Hotel JW Mariott, Mumbai. The book talks about the life of police officers and the threats and challenges faced by them, among the guest were Mandira Bedi, Vinod Nair, Tulip Joshi, Rautela and many more the event, the book.
Speaking about which Valay Lakdavala, Director, NeoNiche Integrated Solutions Pvt. Ltd. said we are glad to get associated with the launch of the book, good to see the real life and reel life heroes sharing the same stage. Read More... at newssuperfast.com
Speaking about which Valay Lakdavala, Director, NeoNiche Integrated Solutions Pvt. Ltd. said we are glad to get associated with the launch of the book, good to see the real life and reel life heroes sharing the same stage. Read More... at newssuperfast.com
NeoNiche executes the Gartner IT Infrastructure Operations and Data Centre Summit
Gartner, a global provider of independent and objective technology related research and advice, hosted the Gartner IT Infrastructure Operations and Data Center Summit on May 12 and 13 at the Renaissance Hotel in Mumbai. NeoNiche Integrated Solutions was appointed to execute the event for the third consecutive year.
The agenda of the event was spread across two days - including a keynote addressing the future of intelligent data centers, three Industry tracks, an expo pavilion bringing together 19 leading technology solution providers showcasing the latest technology offerings and a Gartner Analyst One-on-One meeting to explore the IT issues and challenges. Exclusive user round tables were held to gain insights from analysts/peers and discuss challenges/concerns related to today's hottest topics. Read More... at eventfaqs.com
The agenda of the event was spread across two days - including a keynote addressing the future of intelligent data centers, three Industry tracks, an expo pavilion bringing together 19 leading technology solution providers showcasing the latest technology offerings and a Gartner Analyst One-on-One meeting to explore the IT issues and challenges. Exclusive user round tables were held to gain insights from analysts/peers and discuss challenges/concerns related to today's hottest topics. Read More... at eventfaqs.com
NeoNiche organises a conference for one of its global clients in Colombo…
NeoNiche Integrated Solutions recently partnered with one of the well-known cloud service providers that powers hundreds of thousands of businesses, to conduct an informative session in Colombo on the 18th September 2014. The objective of this seminar was to create an event that would address the myths of cloud computing, educate the audience on how they can capitalize their IT expenses and demonstrate prominent client experiences.
The mandate given to NeoNiche was to play the role of assisting the client in managing the event from end-to-end..
Read More... at itvoice.inGartner Infrastructure Operations and Data Centre Summit
Gartner, the leading global provider of independent and objective technology related research and advice hosted the Gartner IT Infrastructure Operations and Data Center Summit on May 12 and 13 at the Renaissance Hotel, Mumbai.
The agenda of the event was spread across 2 days which included a keynote addressing the future of Intelligent data centers, 3 Industry tracks, Expo pavilion bringing together worlds 19 leading technology solution providers showcasing the latest technology offerings, Gartner Analyst One-on-One meeting to explore the IT issues and challenges, exclusive user round tables to gain insights from analysts and peers, discuss challenges and concerns related to today’s hottest topics... Read More at corecommunique.com
The agenda of the event was spread across 2 days which included a keynote addressing the future of Intelligent data centers, 3 Industry tracks, Expo pavilion bringing together worlds 19 leading technology solution providers showcasing the latest technology offerings, Gartner Analyst One-on-One meeting to explore the IT issues and challenges, exclusive user round tables to gain insights from analysts and peers, discuss challenges and concerns related to today’s hottest topics... Read More at corecommunique.com
Gartner Infrastructure Operations and Data Centre Summit
Gartner, the leading global provider of independent and objective technology related research and advice hosted the Gartner IT Infrastructure Operations and Data Center Summit on May 12 and 13 at the Renaissance Hotel, Mumbai.
The agenda of the event was spread across 2 days which included a keynote addressing the future of Intelligent data centers, 3 Industry tracks, Expo pavilion bringing together worlds 19 leading technology solution providers showcasing the latest technology offerings, Gartner Analyst One-on-One meeting to explore the IT issues and challenges, exclusive user round tables to gain insights from analysts and peers, discuss challenges and concerns related to today’s hottest topics. Workshops presented by experts providing an opportunity to drill down on “how to” topics, Evening themed activities exclusively by sponsors for informal networking. Read More... at newssuperfast.com
The agenda of the event was spread across 2 days which included a keynote addressing the future of Intelligent data centers, 3 Industry tracks, Expo pavilion bringing together worlds 19 leading technology solution providers showcasing the latest technology offerings, Gartner Analyst One-on-One meeting to explore the IT issues and challenges, exclusive user round tables to gain insights from analysts and peers, discuss challenges and concerns related to today’s hottest topics. Workshops presented by experts providing an opportunity to drill down on “how to” topics, Evening themed activities exclusively by sponsors for informal networking. Read More... at newssuperfast.com
NeoNiche helps OpenText and its business partner Nibana Solutions reach out to the Top Manufacturing Companies of Pune
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