How can event planners leverage on social media to enhance audience experience.

Social Media- hearing this term makes us go round to meet and communicate with the people around the world. While, social media is also considered to be a podium for exchanging information, getting updates on any relevant incident/event and sharing knowledge. Social media has influenced everyone’s life in a way we had never thought. Hence, it becomes the corporate obligation of the event planners to take their shows online and promote through social media.

Why take your event to the social media?
Making an event a success on social media is in need because it helps you easily target the people you want to reach out to. Rather than settings campaigns, we can have strong discussions on social media. The use of social media has largely revolutionized many industries, but when it comes to events or seminars; it is again playing an increasingly important role. Each and every activity of the event can be promoted through social media including the photographs, videos and the presentations too.

Best practices for events promotion on social media
Here is a showcase of some of the best practices which the event planners should undertake for promotions:

You can do all that’s stated above and in the end, most importantly you can also get the ratings of your event from the attendees on the media itself.  By adopting these social media best practices, Event planners can enhance experience, increase affinity, stimulate engagement and sustain the event buzz long after the event day.