The Phenomenal 360 degree marketing approach
90’s was an era of ‘one size fits all’ in the brand marketing world, an ad across TV / Radio / Print would ensure enough traction from the audience for brands to gain a sustainable market share.
Technology advancement and digitization over the years have unlocked doors to various channels to connect with your customers in unbelievable, convenient and flexible ways making the marketing world flat. Customer todayis the king where he has the power to choose information wherever, whenever and however he prefers to acquire.
It has become inevitable for brands to reach their customers across all the channels at all point of time to understand, help and support customer needs especially when the brand is comparatively new.
Here are few tips to involve the target audience without annoying them.
- Analyze the most convenient medium for your TG
- Have a right mix of marketing mediums.
- Have a robust digital marketing plan.
- Focus on Social media to interact, support and engage your audience.
- Use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) for better visibility of your brand
- Mobile marketing is one the most effective tool for customer engagement.
- Blogs is the most cost effective way to connect with the TG.
- Participate in forums/online discussions
- Create your own community platforms for like-minded audience.
Brands today need to adapt to this change by shifting from ‘one size fits all’ to more ‘custom made’ approach, after all today Its not what the brand wants to say, rather its what the consumer wants to hear,
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