Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts
Digital India: Life In A Connected World
1980s and 90s were the decades when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our clothes look whiter or how a particular Scooter brand was creating stronger images of stronger India as it was hard to miss on Sunday morning television along with “Ramayana” and “Mahabharata”.We kept trying to save a particular character’s girlfriend in the name of Video games. Digital camera was still a distant dreams to the ubiquitous Camera Rolls, X-Boxes and PlayStation were unheard of and life was about scarcity and limited choices. Things already changed when 90s brought the economic liberalization. I coin that liberalization 1.0.
And testimony to that was on Wednesday 1st July 2015,even a 15,000-capacity stadium in Delhi seemed small for a venue when the Prime Minister launched the “Digital India Week” to empower citizens with the use of IT.
Quote on Digital India Campaign by Mr. Prateek N. Kumar, Managing Director& Chief Executive Officer, NeoNiche Integrated Solutions Pvt. Ltd.
80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” and Lalitaji’s pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as it was hard to miss on Sunday morning television along with “Ramayana” and “Mahabharata”. We kept trying to save a particular character’s girlfriend in the name of Video games. Digital camera was still a distant dreams to the ubiquitous Camera Rolls, X-Boxes and PlayStation were unheard of and life was about scarcity and limited choices. Our PM is launching Digital India which means a whole new world where globalization and technology advancement will further shape the way we perceived and see things like never before. Which will give rise to a whole new breed of Consumers. Consumption was no longer about available choices but getting what you want on your terms.
This will be a true step to connect villages with better infrastructure and broadband ….A whole new India will emerge one which will not only match the world but lead the world ..As digital marketer we would love to contribute and make it a reality after all its our bread and butter.
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To Build A Brand On-Line: What Does It Take?
Monday, June 29, 2015
By Prateek N. Kumar
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior. Disruptive technologies aided by the advent of social media and smart-phones are driving innovation and looking for new ways to extend the value across cloud, smart devises and digital media. In a tough economic environment, businesses and brands are seeking to improve, adapt and be flexible to the changing environment. The rise of technologies, such as cloud, digital and social media aided by broadband and smart devices has had a significant impact on the way companies operate with a clear focus on improved business outcomes.
By Prateek N. Kumar
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior. Disruptive technologies aided by the advent of social media and smart-phones are driving innovation and looking for new ways to extend the value across cloud, smart devises and digital media. In a tough economic environment, businesses and brands are seeking to improve, adapt and be flexible to the changing environment. The rise of technologies, such as cloud, digital and social media aided by broadband and smart devices has had a significant impact on the way companies operate with a clear focus on improved business outcomes.
Any business has the potential to target its audience with cost effective on-line marketing techniques that can attract new business and revenue. . This shift has seen the role of technology for brand building change from a support service to an integral player at the heart of operations, with the potential to influence new commercial strategies and affect the shape of a business.
Digital marketing amply aided by its cousin Social media, as a mega-trend is quickly revealing early adopters and laggards. Engagement ads for standard and mobile websites, branded online videos, social media, pay-per-click (PPC) ads, sponsored blog posts, SMS text messages, email distribution, and so on. Increasing your web presence and social media footprint has never been more urgent, whether you’re just starting a business or trying to make an existing one more accessible and appealing to customers.
So, what has aided these new growth drivers?
The answer surprisingly is very simple- Digital and Social media provide cost effectiveness, easily measured and adjusted ROI, viral value, personalized meaningful conversations that are non-intrusive.
The examples are abound, Within just 19 weeks after its release, Korean Star Psy’s “Gangnam Style” became the most popular video on YouTube with approximately 805 Million views, beating out former champ, Justin Bieber’s “Baby,” which held the old record with approximately 804 Million Views over a period of 135 weeks. Closer home, stories like “Kolaveri Di” had a similar impact. Brands like “Chumbak” were created by using Facebook ….only recently Myntra has moved to “Apps only” business model.
So how to go about it? Here are few pointers.
- Your website is not only user friendly with great look and feel but responsive to different devises with easy navigation. There are more than 5 billion mobile phone users worldwide and 1.1 billion smartphone subscribers. Develop smartphone/mobile apps for your brand. There are web tools that can convert your website into an app ….Surprised? Go ahead Google it.
- Create and actively maintain a blog to significantly increase search visibility, establish expertise and build a community, brand trust, and subscriber lists.
- Develop a regular content distribution schedule and stick to it. On the Internet, visuals/images matter. Make sure you use appropriate and powerful visuals to reinforce each touch point.
- Build a subscriber list over time and make sure you keep them informed but non-intrusive and always include your brand’s signature and web link in each email.
- 4 billion YouTube videos are viewed every day. 68% of video watchers share links to the videos. Create highly compelling videos that tell your brand’s story and post them on YouTube.
- Include a “Link to This Page” button on every page that you believe has worthwhile content to increase your site traffic through incoming links. Also add Facebook Like, Tweet, LinkedIn Share, g + 1, pin it and other similar buttons to all worthwhile contents.
- Use RSS feeds to distribute headlines, new content and notifications more broadly.
- Create an affiliate program to extend your reach. And target it with content rich podcast/webcast.
- Above list is not extensive, go ahead and add some more .At the end of the day this is what a brand custodians looks for, A smile of a satisfied customer or the happy roars of an excited audience onground and a hashtag or a tagged post online…..each has that same impact…….That rush of adrenaline when it all falls together as you get ready for the next challenge.
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Prateek N Kumar
Evolution of marketing approach from traditional to experiential realm
In this ever-changing world, it would not be an element of surprise if one says that brands live with us. Call it evolution, call it change, call it shift, or call it a new era, experiential marketing has surely taken selling to an entirely new level. While Brands today have changed focus from a sole customer satisfaction to customer delight, customer experience has swiftly become a key tactic in many marketing campaigns.
Traditional branding
The traditional branding had a functional approach which involved making the customers aware of the features, benefits and the use of the product through word of mouth. It meant captivating customer’s attention and making the product visually appealing. While this approach would allow your potential customer to listen, read or to view your brand messaging, which would limit to one way communication and would not guarantee the unflagging loyalty of the customers.
The shift
Customers today want to discuss before they evaluate, they want to interact to understand whether they are taking the right decision and they want to experience before they buy. The reason for the shift to experiential marketing is to gain everlasting brand loyalty of the customers. The customers today play a significant role in making the branding strategies of the marketer a success, since loyalty comes from the repetitive consumption of the brand. It can simply be defined as a shift from telling the customers about a product to making them experience it themselves.
Experiential Marketing; The new drive
Experiential marketing has more interactive approach, which engages your customers in a dialogue to generate a deeper level of emotional connect. Today expectations are driven by experiences, in order to get customers attached to your brand, the new age marketers create innovative physical, emotional, thrilling or lifestyle related brand experiences. The purpose is to have a long-lasting memorable impact on the customers’ mind and they would in-turn take ownership of your brand marketing because they Have an emotional investment attached to your brand.
As rightly said:
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Leadership! What does it mean
All great organizations have great leaders. The leader is the visionary, the captain, the woman/man
Steering the cause, company at the highest levels means you must contend with more complexity and demands than ever before. A strong foundation is the key to any successful business. Your vision, your commitment, your purpose – all form the basis for an organization. They are the all-important pillars, the most essential part of any building.
Most leaders today are familiar with Sun Tzu and his book ‘Art of War’. Perhaps because most book stores have various translation of this book on their shelves. I for one also look up to another great man and his works which were produced more closer to home. Centuries ago a man walked amongst the now ruined city of Takshilla. He taught at the greatest university of this region and was single handedly responsible for changing the course of history for the sub-continent. That man was Chanakya. A man who spurred on by the threat of Alexander the Great’s ever growing ambitions to conquer the world, envisioned an unified India
who guides the organization. In today’s corporate world we call her/him the Director, CEO, COO, etc. Without her/him we will lose direction.
IPL Branding
Indian Premiere League, also called as ‘India ka tyohaar’ is one of the largest event on the global sports calendar. A highly successful sporting model, this format of a cricket tournament has gained massive popularity in cricket-obsessed countries in the last few years. A number of factors led to the increase in the adoration of this sport and the power of its branding is definitely one among them. A perfect blend of big sponsors, high profile celebrities, famous brands and eminent capitalists, the IPL Branding has gone a long way to steal the show!
Did you know these interesting insights about the IPL league?
1) Marketing Patterns:
- The IPL is till date one of the largest platforms to have scored maximum brand staging
- It encourages creation of exclusive ad campaigns like the Vodafone ZooZoo ads, aired only during the T20 league
- The sponsors are given maximum footage by featuring their name and logos on every team’s uniforms
- Another noteworthy mention is the “Oh Yes Abhi” pop-up on the score-boards
2) Sources behind Outstanding profit for IPL teams:
- Ticket Sale
The tickets sale for the IPL matches is the supreme revenue generato.80% of the tickets for the match are in the hands of the IPL teams whereas 20% of the tickets are in the hands of the organizers - Big brand sponsorships
The big famous brands are the biggest revenue machines. These brands are always on the lookout to grab the eyeballs of the thousands of IPL fans. It is no surprise that Pepsi is banking on its title sponsorship worth Rs. 396.8 crores for the next 5 years. - Merchandising
Every IPL team manufactures their own merchandise like caps, T-shirts, wrist bands, etc. These are a big hit with the fans and get sold like hot cakes by them
IPL has changed the eminence of many industries and how!:
- Sports material
This cricket league season that comes every year from April to May increases the sale of sports goods drastically. The sports brands deliberately endorse these products during this peak period to create an emotional connect with the audience and secure the highest possible sales - Channel broadcasts
The official broadcast channel of this league every year, Sony Max receives whooping rates for featuring advertisements during the IPL. The channel then comes up with various schemes and strategies to ensure maximum viewers during the live broadcasts of the matches - Food Brandings
Food outlets go all out to promote and sell their brands inside the stadium like Fast Trax. Food ordering apps like Tiny Owl also leverage their chances to get fame during the league - Printing sectors
Printers, designers, promotional posters, banners and flyers gain immense popularity during this season.
The T20 Premiere league is not just a game, it is a grand festival, a flourishing source of branding and advertising, definitive to accelerate sales during this season. Cricket is a religion in India and those marketers who have understood this fact know well the bounties of using this platform as a tool for large scale marketing and advertising.
Amazon Web Services conducts AWS India Partner Summit
New Delhi, 4th May, 2015: In an endeavour to stay connected with business partners, Amazon Web Services, a leading cloud-service provider conducted the AWS India Partner Summit across the cities of Mumbai, Bangalore and Delhi on 27, 29 April and 1st May 2015.
The objective of this premier cloud networking event was to educate potential and existing partners about the AWS ecosystem and the latest tools and content required for success in the Cloud journey. NeoNiche was chosen as the experiential marketing associate to conceptualise and execute the complete event.
A dynamic website in addition to multi-channel communication platforms were used to reach out to the carefully profiled target audience. Every registration was nurtured to ensure maximum attendance. Strategic venues were finalised across the cities keeping in mind the accessibility of all the guests.
The objective of this premier cloud networking event was to educate potential and existing partners about the AWS ecosystem and the latest tools and content required for success in the Cloud journey. NeoNiche was chosen as the experiential marketing associate to conceptualise and execute the complete event.
A dynamic website in addition to multi-channel communication platforms were used to reach out to the carefully profiled target audience. Every registration was nurtured to ensure maximum attendance. Strategic venues were finalised across the cities keeping in mind the accessibility of all the guests.
Read More at... Mouseworldnow.com
The key to creating consistent brand experiences across platforms
I looked through my Flight’s Window to the melee below, restless as I had nothing better to do before I landed in Mumbai and resumed my life that I am accustomed to. The sky was clear from the top and I could see a panorama which is not visible from the Mumbai skyline due to the ever clinging smog. I was flying down from Bangalore after a vague prospective client meeting earlier in the day.
The brief was still ringing in my head and my mood was not of jubilation but one of despair. I had taken the early morning “Red Eye” flight to be briefed that the company had some extra marketing dollar left and we were to do “Something in Social Media and digital front.” Most of us are like
that gentleman for whom marketing and creation of brand experience is more of an afterthought than a strategy.
The brief was still ringing in my head and my mood was not of jubilation but one of despair. I had taken the early morning “Red Eye” flight to be briefed that the company had some extra marketing dollar left and we were to do “Something in Social Media and digital front.” Most of us are like
that gentleman for whom marketing and creation of brand experience is more of an afterthought than a strategy.
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Today’s branding is a function of media fragmentation: Prateek Kumar
Experiential marketing company NeoNiche Integrated Solutions specialises in brand activation and consumer outreach programmes and has executed more than 500 campaigns till date. Leading corporate and brands have chosen their ideas and unique approach to get up close and personal with their customers. In conversation with allaboutoutdoor.com, Prateek N Kumar, Founder & Managing Director, NeoNiche Integrated, speaks about the growth of BTL activations in the country.
Below-the-Line (BTL) advertising has been gaining bigger share of clients’ advertising budgets over the last few years. How innovative has BTL become? And in the recent past can you name any BTL activation that can be termed as really innovative?
BTL has gained prominence over the years and will continue to do so as advertising communication is evolving from an ATL-BTL model to a Through the Line (TTL) model. We see this upsurge as today’s branding is a function of media fragmentation. More channels and more newspapers reaching out to diverse customer base makes it harder for marketers to reach a truly mass audience...
Read more at.. Allaboutoutdoor.com
Below-the-Line (BTL) advertising has been gaining bigger share of clients’ advertising budgets over the last few years. How innovative has BTL become? And in the recent past can you name any BTL activation that can be termed as really innovative?
BTL has gained prominence over the years and will continue to do so as advertising communication is evolving from an ATL-BTL model to a Through the Line (TTL) model. We see this upsurge as today’s branding is a function of media fragmentation. More channels and more newspapers reaching out to diverse customer base makes it harder for marketers to reach a truly mass audience...
Read more at.. Allaboutoutdoor.com
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And the Generation Feels...
The story tries to analyse Indian youth's outlook on life and morality. There is a certain irreverence in our approach to life now than earlier and the story tries to de-construct that change. Is young India unshackled? Are we realists who are not too burdened by expectations but do what we want to do and appreciate independent thought and action over conformity? How are brands approaching this shift?
?This story looks at the fun side of India, how are serious and taboo topics seeing a shift in the eyes of the youth, how humour and satire are becoming increasingly powerful in public discourse and creating a more nuanced debate instead of essentialising debates.
Prateek N Kumar
It is said that we spend first half our life understanding our past generation and the next half understanding the generation presiding ours, Youth of today have inherited a generation which is very different than any previous generations. Its far more exciting, challenging and stressful…..The advent of social media, broadband connections and smart devices have connected them to world at large. In such flatter world where globalization has become the catch phrase they are no longer shackled by norms of a single Nation, Society or culture. While they are constantly judged by older generation who see their actions through the prism of a single culture and norm and shake their head in nostalgic monotones. Today’s youth is grappling multitude of challenges and also enjoying plethora of opportunities which were not available to generations of the past. Their irreverence is actually rooted in wider knowledge and awareness , The world has changed from “ Tell me and I will know” to “Let me find out myself” .
?This story looks at the fun side of India, how are serious and taboo topics seeing a shift in the eyes of the youth, how humour and satire are becoming increasingly powerful in public discourse and creating a more nuanced debate instead of essentialising debates.
Prateek N Kumar
It is said that we spend first half our life understanding our past generation and the next half understanding the generation presiding ours, Youth of today have inherited a generation which is very different than any previous generations. Its far more exciting, challenging and stressful…..The advent of social media, broadband connections and smart devices have connected them to world at large. In such flatter world where globalization has become the catch phrase they are no longer shackled by norms of a single Nation, Society or culture. While they are constantly judged by older generation who see their actions through the prism of a single culture and norm and shake their head in nostalgic monotones. Today’s youth is grappling multitude of challenges and also enjoying plethora of opportunities which were not available to generations of the past. Their irreverence is actually rooted in wider knowledge and awareness , The world has changed from “ Tell me and I will know” to “Let me find out myself” .
The Evolution; Marketing that was and that is...
80s and 90s was years when our generation was growing up. The ASIAD Games gave us more than the mascot “Appu”, it was for the first time TV telecast happened in colourand opened the floodgates for advertising. We still remember Lalitaji’s pearls of wisdom on which washing powder made your whites look whiter as it was hard to miss on Sunday morning television along with “Ramayana” and “Mahabharata”.
Those were the times when every brand aspired to be on national broadcaster Doordarshan. An appearance on DD was perceived to be a landmark. The brief for agencies was to create TVCs that appealed to DD’s vast audience.
The new millennium is more than a decade old nowand terms such as Above the Line (ATL) and Below the Line (BTL) for brand communication and there are specialized agencies and teams within them for every aspect of a brand’s life. Lot has changed today and lot will, globalization and technology advancement is shaping the way we perceive and see things now like never before. Strategies, tactics, and processes that just a decade ago reigned supreme, now look a little out of sync, when viewed through today’s consumer perspective.
Today branding is a function of media fragmentation. More channels and newspaper are reaching out to diverse customer base, makes it harder for marketers to reach a truly mass audience.While ‘ATL’ is all about brand persona glorified on mass media, ‘BTL’ makes the brand come alive through experiences.Simply stated, above-the-line marketing that utilizes generic messages to build awareness is no longer the best way to influence customer behavior.
We do live in exciting times, where things change within a blink of an eye. Today speed-to-market with the right message at the right time through the right channel while maintaining brand consistency, coordinating with multiple stake holders, developing actionable insights are clear challenges that a brand faces and the same is addressed more effectively by BTL.
These shift from ATL to BTL spending is in part the result of changing consumer attitudes; more sophisticated consumers with access to information available on their smart devices, demand relevant messaging that engages them in a dialogue, and allows them to interact with the brand through their preferred communication channels. At the same time, technology allows marketers to better target consumers, and to better track results and measure ROI of BTL campaigns.
BTL initiatives are more successful because they stress targeted and customer-centric communications. Below-the-line also creates measurable results and ROI metrics, which are important to marketers under growing pressure to prove the value of their campaigns, this demand for quantitative results continues to intensify as more and more technology advancement are taking place with each passing day.
As the line between traditional ATL and BTL has started blurring, marketers have started looking for a more robust marketing mix, one which will interact with consumers in unbelievable ways at various touch points, allowing brands to come alive for the TG by creating connections between brand and consumer, in their personal world. These connections are formed by experiences that are personally unique butrelevant to the consumer, has high recall value are interactive, and invokes emotions that lead to sales and brand loyalty.
The new era has also made digital and social media inventions that has given rise to another form "Through the Line" where it is all about experiences.As the lines blur between the real and virtual, many brands are making an effort to integrated digital & Social as part of their marketing mix to reach out to the consumers. Especially, when technology allows them a two-way communication with their target audience unlike before when it was just one way communication.
While the current BTL trends are exciting lot is yet to happen in India. With its diaspora of culture,demographics and geographies. As smaller cities and villages are connected by better roads, electricity, and infrastructureand connectivity. a new and almost untapped set of target audiences will create opportunities for Brand and Marketers where marketing will be through smart devices and even more personalized.For brands life within the pixel will change the biggest challenge will be to have less intrusive touch points yet establish a more relevant one on one connection ….A paradox isn’t it?
Resolving the ‘Digital Dilemma’
In today’s digital environment with its broad band connectivity and smart devises, the line blurring between the real and virtual, many brands are making an effort to create a virtually real experiences to reach out to their consumers. Especially, when technology allows them a two-way communication with their target audience unlike before when they were left doing only the talking. Not only do consumers respond in real time on the digital platform, it is a faster, more measurable and result-driven medium that helps brands understand their user base, increase revenue and reward loyalty.
Data about internet usage are used to push tailor made contents and advertisements relevant to users’ interests. Powered by “Cookies” or information captured the different web applications can push their information to those preferences.
Even though today’s digital Ads are more and more about contextual advertising in which the content of an Ad is in direct correlation to the content of the web page the user is viewing. Keyword buys, search engine listings, behavioural targeting, permission-based e-mail, sponsorship and promotions whatever may be the element of online Ads what makes one Ad click while other fall flat is the relevance and the emotional connect. We do live in exciting times, where things change within a blink of an eye. Today speed-to-market with the right message at the right time.
Today's customer is more informed and advent of social media have changed them from user to influencers in true sense, Today the success of a Ads lies in creating emotional connect with their TG, One which changes "brand promise" to "brand action" . But to do that it is important to engage as many of the senses as possible. Striking displays with powerful visual elements must immediately catch the attention of Audience and hold that attention long enough to make an impact and connect. Over a period of time Advertisement has become more of an art of “story telling” then about “selling products”. The biggest challenge for Ads is to be less intrusive yet establish a more relevant one on one connection ….A paradox isn’t it?
Build Your Business With an Online Seminar
‘The era of Webinars’
The art of engaging as many people as you want, without having the trouble of arranging a venue, caterer and the rest of the complications of an offline seminar is what an online seminar does for us. This is probably one of the most cost effective ways to grow your business in the digital era. The concept of Webinar refers to Build Your Business through An Online Seminar.
Webinars or online seminars and workshops have long stayed an effective contrivance for brand building globally and are now gaining remarkable momentum in India as well. The concept of online seminars is potent as well as inexpensive. The worry of renting venue of the seminar conductor and the tension of the attendee of leaving work or travelling to attend the seminar is all solved and sorted.
Online seminars are basically a promotion tool that every business needs to cogitate as a part of the promotion mix. Though there are certain attributes that need to be considered for a perfectly devised online seminar.
1. Educate the consumer:
Imagine yourself attending a session. This time it was free but next time you will only pay for it if you found the content adequately worthy. Hence, a sales presentation won’t just do in this cut throat competition. In fact, a sales presentation will neither compel the people to come back or encourage others to attend the seminar. Post a fantastic session, there is no harm in throwing in the sales pitch towards the end.
2.Choose the perfect platform for yourself:
An online seminar, as simple as it sounds has much more attached to it than just the name. Simply because it’s online, it doesn’t actually mean that you simply sit in front of a computer or laptop and address people. Though, there are many online platforms available for presenting web seminars, you still need to keep in mind your requirements before choosing any of those. Free does sound like a good option but in cases of businesses it more than often does not comes across as a professional sit-down. A decent web-seminar must have the options for live chat, polling etc. You also need to be certain about the option supporting the number of people attending your seminar.
3.Make sure there is enough interaction:
It is important to use your webinar tools to get the right addressees involved. Interactive tactics such as on the spot polls since they engage the audience at a greater level. These simple polls can lead to lengthier discussions and can also lead to extended content for the business. Conducting survey post the seminar is also a good way to check the impact of the seminar.
4.Sponsors are important:
Just because it’s a ‘webinar’ it simply doesn’t mean that you don’t need sponsors. Sponsors are an integral part of any seminar, be it online or offline. It need not be the biggest names in the world but it’s always good to have some corporate names attached.
5. Meetings on demand:
With numerous add on functionalities webinars can be made available on-demand for people to view as per convenience. This is great tool to address the non-attendees with the highlights and repeat casting of the meeting.
Management can be a bit scary when the thought of organizing such activities come into play. All the running around, settling, promoting etc can be pretty prodigious and overwhelming, but since it has its long term goals you must attach an expert with it. NeoNiche defines, designs and delivers tailor made experiential marketing solutions for its Clients. We provide complete range of marketing services and focus on realizing value for our clients and their brands by bringing alive the brand in the experiential realm. We do so by leveraging years of our domain and business expertise and strategic alliances with global partners.
Unlock your Brand potential -Developing an understanding of Why Brand matters
Today there is an explosion of newer and better products, trending technologies, economic uncertainty and great competition between various entities fighting for a piece of the customer’s mindshare. Amidst such a cut throat battle, it is hard to sell in the long run through only supreme product delivery and constant innovation. So what is it that will keep you ahead of the race? The answer to this mammoth question is your Brand and the experience it delivers.
Brands are more than just logos or product names or graphic elements. A brand is the way your customer perceives you, it is in essence the emotional heart of your product or service- A means of communicating the conceptual subtleties of your purpose and values.
The customer’s perception is no longer driven by product efficacy. In this era of instant gratification, material satisfaction is so easily attained that emotional fulfilment is now the real driver of business growth and sustainability. In order to establish this emotional connection with the customers, brands must earn their trust. Brands must be honest, open, transparent, authentic and genuinely interested in how they can be of value to customers, rather than just making a sale.
They key is consistency of purpose and execution at every customer touch point. Today’s sophisticated customers demand relevant messaging that engages them in a dialogue and allows interaction through preferred communication channels at an emotional level. We as marketers or agencies should be able to roll out integrated campaigns across various mediums that help create meaningful experiences and gain a tangible return on marketing investments for the brands.
Come discover the fullest potential of your brand by operating in the realm of Experiential Marketing, as we at NeoNiche will help strengthen relationships between your brand and people who matter most. We vouch to deliver clutter-busting experiences through our personal brand promise of Ideas, Innovations and Insights.
Brand building key to small business growth: Prateek N Kumar
Today's customer is more informed and advent of social media have changed them from user to influencers in true sense, today the success of a brand lies in creating emotional connect with their Target Group (TG), one which changes "brand promise" to "brand action", Managing Director & Chief Executive Officer of NeoNiche Integrated Solutions Pvt. Ltd., Prateek N. Kumar told SME Times in an exclusive interview.
He said that the era of "one size fits all" and "rack listed services" are over, Brands today does not talk about tangible products but intangible experience that they create. One way communication has changed to one to one and one to many, he added. - See more at: www.smetimes.im
He said that the era of "one size fits all" and "rack listed services" are over, Brands today does not talk about tangible products but intangible experience that they create. One way communication has changed to one to one and one to many, he added. - See more at: www.smetimes.im
NeoNiche executes the Gartner IT Infrastructure Operations and Data Centre Summit
Gartner, a global provider of independent and objective technology related research and advice, hosted the Gartner IT Infrastructure Operations and Data Center Summit on May 12 and 13 at the Renaissance Hotel in Mumbai. NeoNiche Integrated Solutions was appointed to execute the event for the third consecutive year.
The agenda of the event was spread across two days - including a keynote addressing the future of intelligent data centers, three Industry tracks, an expo pavilion bringing together 19 leading technology solution providers showcasing the latest technology offerings and a Gartner Analyst One-on-One meeting to explore the IT issues and challenges. Exclusive user round tables were held to gain insights from analysts/peers and discuss challenges/concerns related to today's hottest topics. Read More... at eventfaqs.com
The agenda of the event was spread across two days - including a keynote addressing the future of intelligent data centers, three Industry tracks, an expo pavilion bringing together 19 leading technology solution providers showcasing the latest technology offerings and a Gartner Analyst One-on-One meeting to explore the IT issues and challenges. Exclusive user round tables were held to gain insights from analysts/peers and discuss challenges/concerns related to today's hottest topics. Read More... at eventfaqs.com
NeoNiche organises a conference for one of its global clients in Colombo…
NeoNiche Integrated Solutions recently partnered with one of the well-known cloud service providers that powers hundreds of thousands of businesses, to conduct an informative session in Colombo on the 18th September 2014. The objective of this seminar was to create an event that would address the myths of cloud computing, educate the audience on how they can capitalize their IT expenses and demonstrate prominent client experiences.
The mandate given to NeoNiche was to play the role of assisting the client in managing the event from end-to-end..
Read More... at itvoice.inNeoNiche helps OpenText and its business partner Nibana Solutions reach out to the Top Manufacturing Companies of Pune
NeoNiche helps OpenText and its business partner Nibana Solutions reach out to the Top Manufacturing Companies of Pune
OpenText has been a global leader addressing enterprise information needs and Nibana Solutions has closely partnered with OpenText to cater to the Manufacturing vertical. When the two decided to come together to reach out to the top manufacturing companies of Pune, NeoNiche was chosen as the rightful partner to give shape to this intent. Closely working with OpenText & Nibana Solutions, NeoNiche outlined a strategy to reach out to the target group with maximum effectiveness. The strategy involved a phase-wise approach which was divided into a pre-event profiling phase to shortlist the right target group and thereafter the event related RSVP management process. Read More...at itvoice.in
Mahindra Mpower – A rise inititative for youth entrepreneurs.
The transport industry plays an important role in the development of theIndian economy with the demand for transport infrastructure and services rising by around 10% year on year. However, everyday challenges such as cost versus value focus, asset non-asset based operations, business scope and scale, driver management, information technology and service level and quality management act as barriers in the development of the industry. Adding to these challenges is the ever increasing demand of the customers and price of fuel, toll and manpower.
To empower the transport industry Mahindra & Mahindra Ltd. pioneered a programme called ‘MPOWER’, a platform to equip bright minds with skills to improve current operations, while delivering the knowledge to transform the industry in the long term. Designed in association with the prestigious IIM Ahmedabad, the programme aims at bringing professionalism to the industry through youth transport entrepreneurs. NeoNiche was the chosen campaign partner to design and execute the initiative across 7 cities namely Delhi, Jaipur, Patna, Kolhapur, Nadurbaug, Krishnagiri and Namakal. The agenda comprised of power-packed activities with meaningful interactions, insightful case studies, fierce competition and rebuttals being tossed across the room. This was followed by an entertainment evening enthralled with an exclusive performance by Mallika Sarabhai , a renowned classical dancer who left the crowd mesmerised as she dissolved boundaries between tradition and technology through her performance.
MPOWER turned out to be a great initiative that shed light on the hurdles in the development of the transportation industry and the way forward. Some of the dialogues, interactions and case studies presented by the young participants encouraged keen awareness of best practices in the realm of activity-based costing, effective delegation, driver retention and management as well as effective leveraging of IT and technology. The crowd was engaged and reciprocative with an overwhelming participation.
To empower the transport industry Mahindra & Mahindra Ltd. pioneered a programme called ‘MPOWER’, a platform to equip bright minds with skills to improve current operations, while delivering the knowledge to transform the industry in the long term. Designed in association with the prestigious IIM Ahmedabad, the programme aims at bringing professionalism to the industry through youth transport entrepreneurs. NeoNiche was the chosen campaign partner to design and execute the initiative across 7 cities namely Delhi, Jaipur, Patna, Kolhapur, Nadurbaug, Krishnagiri and Namakal. The agenda comprised of power-packed activities with meaningful interactions, insightful case studies, fierce competition and rebuttals being tossed across the room. This was followed by an entertainment evening enthralled with an exclusive performance by Mallika Sarabhai , a renowned classical dancer who left the crowd mesmerised as she dissolved boundaries between tradition and technology through her performance.
MPOWER turned out to be a great initiative that shed light on the hurdles in the development of the transportation industry and the way forward. Some of the dialogues, interactions and case studies presented by the young participants encouraged keen awareness of best practices in the realm of activity-based costing, effective delegation, driver retention and management as well as effective leveraging of IT and technology. The crowd was engaged and reciprocative with an overwhelming participation.
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