Build Your Business With an Online Seminar
‘The era of Webinars’
The art of engaging as many people as you want, without having the trouble of arranging a venue, caterer and the rest of the complications of an offline seminar is what an online seminar does for us. This is probably one of the most cost effective ways to grow your business in the digital era. The concept of Webinar refers to Build Your Business through An Online Seminar.
Webinars or online seminars and workshops have long stayed an effective contrivance for brand building globally and are now gaining remarkable momentum in India as well. The concept of online seminars is potent as well as inexpensive. The worry of renting venue of the seminar conductor and the tension of the attendee of leaving work or travelling to attend the seminar is all solved and sorted.
Online seminars are basically a promotion tool that every business needs to cogitate as a part of the promotion mix. Though there are certain attributes that need to be considered for a perfectly devised online seminar.
1. Educate the consumer:
Imagine yourself attending a session. This time it was free but next time you will only pay for it if you found the content adequately worthy. Hence, a sales presentation won’t just do in this cut throat competition. In fact, a sales presentation will neither compel the people to come back or encourage others to attend the seminar. Post a fantastic session, there is no harm in throwing in the sales pitch towards the end.
2.Choose the perfect platform for yourself:
An online seminar, as simple as it sounds has much more attached to it than just the name. Simply because it’s online, it doesn’t actually mean that you simply sit in front of a computer or laptop and address people. Though, there are many online platforms available for presenting web seminars, you still need to keep in mind your requirements before choosing any of those. Free does sound like a good option but in cases of businesses it more than often does not comes across as a professional sit-down. A decent web-seminar must have the options for live chat, polling etc. You also need to be certain about the option supporting the number of people attending your seminar.
3.Make sure there is enough interaction:
It is important to use your webinar tools to get the right addressees involved. Interactive tactics such as on the spot polls since they engage the audience at a greater level. These simple polls can lead to lengthier discussions and can also lead to extended content for the business. Conducting survey post the seminar is also a good way to check the impact of the seminar.
4.Sponsors are important:
Just because it’s a ‘webinar’ it simply doesn’t mean that you don’t need sponsors. Sponsors are an integral part of any seminar, be it online or offline. It need not be the biggest names in the world but it’s always good to have some corporate names attached.
5. Meetings on demand:
With numerous add on functionalities webinars can be made available on-demand for people to view as per convenience. This is great tool to address the non-attendees with the highlights and repeat casting of the meeting.
Management can be a bit scary when the thought of organizing such activities come into play. All the running around, settling, promoting etc can be pretty prodigious and overwhelming, but since it has its long term goals you must attach an expert with it. NeoNiche defines, designs and delivers tailor made experiential marketing solutions for its Clients. We provide complete range of marketing services and focus on realizing value for our clients and their brands by bringing alive the brand in the experiential realm. We do so by leveraging years of our domain and business expertise and strategic alliances with global partners.
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