IPL Branding

Indian Premiere League, also called as ‘India ka tyohaar’ is one of the largest event on the global sports calendar. A highly successful sporting model, this format of a cricket tournament has gained massive popularity in cricket-obsessed countries in the last few years. A number of factors led to the increase in the adoration of this sport and the power of its branding is definitely one among them. A perfect blend of big sponsors, high profile celebrities, famous brands and eminent capitalists, the IPL Branding has gone a long way to steal the show! Did you know these interesting insights about the IPL league?

1) Marketing Patterns:

• The IPL is till date one of the largest platforms to have scored maximum brand staging
• It encourages creation of exclusive ad campaigns like the Vodafone ZooZoo ads, aired only during the T20 league
• The sponsors are given maximum footage by featuring their name and logos on every team’s uniforms
• Another noteworthy mention is the “Oh Yes Abhi” pop-up on the score-boards

2) Sources behind Outstanding profit for IPL teams:

• Ticket Sale
  The tickets sale for the IPL matches is the supreme revenue generato.80% of the tickets for the match are in the hands of the IPL teams whereas 20% of the tickets are in the hands of the organizers
• Big brand sponsorships
  The big famous brands are the biggest revenue machines. These brands are always on the lookout to grab the eyeballs of the thousands of IPL fans. It is no surprise that Pepsi is banking on its title sponsorship worth Rs. 396.8 crores for the next 5 years.
• Merchandising
  Every IPL team manufactures their own merchandise like caps, T-shirts, wrist bands, etc. These are a big hit with the fans and get sold like hot cakes by them

• Sports material
  This cricket league season that comes every year from April to May increases the sale of sports goods drastically. The sports brands deliberately endorse these products during this peak period to create an emotional connect with the audience and secure the highest possible sales
• Channel broadcasts
  The official broadcast channel of this league every year, Sony Max receives whooping rates for featuring advertisements during the IPL. The channel then comes up with various schemes and strategies to ensure maximum viewers during the live broadcasts of the matches
• Food Brandings
  Food outlets go all out to promote and sell their brands inside the stadium like Fast Trax. Food ordering apps like Tiny Owl also leverage their chances to get fame during the league
• Printing sectors
  Printers, designers, promotional posters, banners and flyers gain immense popularity during this season.
The T20 Premiere league is not just a game, it is a grand festival, a flourishing source of branding and advertising, definitive to accelerate sales during this season. Cricket is a religion in India and those marketers who have understood this fact know well the bounties of using this platform as a tool for large scale marketing and advertising.