Creating a memorable Brand Experience :Prateek N Kumar

How can my event deliver my brand message to the TG? What’s new? I need an out of this world experience for my audience are few of the rejoinders that an Account Director in any event management company is constantly bombarded with from her or his client. Technology and globalization has changed the rules of the game, In short we have changed the way we look at our marketing events and corporate conferences. Audiences today have too much information and not enough time to digest it.  Events have to be able to crunch, disseminate and present several new and fresh ideas in smaller packages of time. Apart from the busier schedules of our audiences, event and marketing managers also have to accommodate more 2-way conversations, feedback and Q & A sessions to leverage more value from attendees.