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NeoNiche executes tri-city launch event for Boehringer Ingelheim

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neo-niche.jpgThe theme of the launch events was ‘Change of Anti Coagulation-Unleash The Pradaxa Power'. The events witnessed a panel discussion followed by the launch of Pradaxa. The event was attended by 175 renowned doctors and medical gurus in each city and witnessed the presence of guest speakers such as Harsha Bhogle, Anil Kumble and Krishnamachari Srikkanth, addressing their experience on the theme of the event - ‘Change'.  

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