‘Digital & social media, an unconventional career’

The digital communications industry may be at a nascent stage in India, but it is fast evolving. With over 2.4 billion Internet users, business houses are now carving a niche for themselves in this sector. Prateek N Kumar tells you how there is a demand for trained professionals

I shall be telling this with a sigh, somewhere ages and ages hence: Two roads diverged in a wood and I took the one less traveled by, and that has made all the difference.