Why BTL is a better return on Marketing Investment

Flashback to 80s and 90s, those were the years when my generation was growing up. The ASIAD Games brought us more than the mascot “Appu”, for the first time TV telecast happened in colourand opened the floodgates for advertising. We still remember Lalitaji’s pearls of wisdom on which washing powder made your whites look whiter as it was hard to miss on Sunday morning television along with “Ramayana” and “Mahabharata”.

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