"Find most cost effective way to promote brand" : Prateek N. Kumar

Brand Promotion is necessary for any company as it helps in establishing relevance, grab eyeballs, raise awareness, build relationships at a personal level, create memories, increase loyalty, encourage interactions and stimulate positive WOM (word of mouth), said Prateek N. Kumar, Managing Director & Chief Executive Officer of NeoNiche Integrated Solutions Pvt. Ltd.In an exclusive interview to SME Times, Kumar said, "Small and Medium Enterprises (SMEs) just need to find the most cost effective way to promote their brand. Branding is a long drawn process which requires meticulous planning," he said. Excerpts of the interview...