How to make a ‘go to market plan’ By Prateek Kumar
Entrepreneurs are filled with boundless energy and enthusiasm. They are focused on product development, keep chasing the bottom-line, and are always desperate for funding. The last thing we want to think about is marketing, and this is due to many reasons that range from lack of funds and resources, to too little time to do too many things.
At an age when the competition for human & financial resources is global and time-to-market is reducing with the connected world, many startups live and die by their ability to drive customer acquisition. Even with a product to market fit, getting traction is tough. Startups are under extreme resource constraints and need to figure out how to break through the clutter to let their target audience know they have a solution for a critical problem.
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