Unlocking Experiential Marketing -Prateek N. Kumar,NeoNiche

Indian market has entered into a new world of globalization and technology advancement. The new market dynamics have shaped the way we perceived and see things like never before which has given rise to a whole new breed of consumers. Today consumption is no longer about available choices but getting what you want on your terms. The era of “one size fits all” has moved to “Custom made”, it has now become imperative for the Businesses and Brands in India to create differentiation and break away from the clutter and make a space in customer’s mind space which has multitude of choices. Excerpts Prateek N. Kumar, Managing Director& Chief Executive Officer , NeoNiche Integrated Solutions  in an exclusive interaction with Faiz Askari of SMEStreet. In this exclusive interaction, he highlighted the market trends and potential of experiential marketing.