Times Ascent - NeoNiche

Many organisations today require their employees to possess business acumen and strategic thinking in order to tackle the challenges thrown at them every day. Sectors like consultancy and analytics especially treasure these traits because their projects centre around improving business and solving problems for their clients. As a result, such firms adopt case study interviews to test candidates by giving them a real-life business case; the case can range from estimating the potential customer base for a new product to why the cost of a manufacturing plant is going up. How a candidate structures the problem and attacks it is what the recruiters observe closely.

Prateek N Kumar, CEO and MD, NeoNiche Integrated, tells us what case study interviews aim to test in a candidate, “Case study interviews are an initiation of thoughtful dialogues about potential approaches to solving a tough business problem. These are the kind of questions that a candidate will face in his/her job and aim to evaluate how a candidate processes information, reacts to challenging situations, solves problems, and the kind of team dynamics a candidate possesses.”