Sports Events: A Boost in India Tourism

Imagine a trip to watch your favorite sport with family and friends- The thrill and fun will be absolutely worth all the money you spend. This is exactly the reason why sports enthusiasts are ever so ready to shell out a good amount of money to watch their favorite player play.
Basic advertising does a decent job of attracting visitors to a city, country or place. Let’s think about creative promotional tourism strategies that go beyond just basic advertising…..Sports Events! Hosting a major sports event could undeniably be one of the methods to augment the country’s tourism.

Throughout the sports event being held, many sports lovers will unswervingly be attracted to the host country, in order to watch and participate in the events.  For example, the IPL matches held in India almost every year helps attract an enormous amount of tourists, especially those from neighboring countries. This also engenders massive revenue to the local catering as well as the hospitality industry and is less probable to be affected by political uncertainty or oscillations in the economic development of the country.

Furthermore, holding sports events can also work as a resilient inducement for the Government to expand local infrastructure, in turn stimulating the progress and expansion of the region’s tourism.  An outstanding example elucidating this is the hosting of the Commonwealth games in 2010 in Delhi- The largest international multi-sport event to be staged in Delhi and India, casting a shadow on the Asian Games in 1951 and1982. A noteworthy fact is that the Commonwealth Games village was built on the flood plains of the Yamuna with the purpose to host the games. The official mascot of the Games was Shera and the official song of the Games, "Jiyo Utho Bado Jeeto", was composed by celebrated Indian musician A.R. Rahman. This speaks about the grandeur and significant effects of this event.

Finally, like aspiring athletes, aspiring host cities seek their moment of fame, the opportunity to show the world what they can do better than anyone, and anywhere, else. The tourists visiting the country at the time of the event being hosted work as live advertisements, why not do our best and bank on them?

Major sporting events are actively sought after by governments. The long-term benefits far outweigh the short-term cost. Through major events critical initiatives can be addressed, core attitudes shifted, key strategic priorities fulfilled. To take on the responsibility of host city (or nation) of a major sporting event demands unprecedented levels of commitment to delivery of a very tightly defined, carefully watched and painstakingly engineered set of contracted deliverables. Hire the experts to execute these deliverables and the entire nation enjoys the benefits of a job well done!!!