How to go Live Twitting your Events
#1 Create a Dedicated Event Profile
You are going to have at least 500 tweets per event, so create a profile specific to the event. E.g. @NeoNiche_Int
#2 Use a Hash Tag
Hash Tags make it easier to follow the related tweets. Choose a small, yet meaningful hash tag. E.g. #WC11 for world cup
#3 Everyone Loves Tips
We all love tips, a good share of the blogs just do that. People do not care much about what’s going on at the event, or who is on stage. But they always like to know what the speaker is saying about.
For e.g. Instead of Tweeting out event status like, “Mr. X on stage, he is speaking about Motivation at Work” over and over, do it once. then start tweeting what he is saying. Like, “Be accessible use social tool for your team – says @mr.x #WC11”
Your followers would be more than happy to retweet the tips. From the point of view of an outsider, he gets some new info from the second tweet and not from the first. Doesn’t mean the event status tweets are unimportant, just don’t stick on to it forever.
Yeah, that’s horribly vague, but if you use Twitter for a while, you’ve seen someone do “too much” on Twitter. If you flood your followers with too many Tweets, no matter how interesting they may be, you’ll annoy them and maybe even lose them. If you must live Tweet an event from an account with diverse followers, be sensitive to the fact that a lot of your followers might not care.
#5 Quotes Work
Tweepl really love to retweet amazing quotes. And you will find many quotes of wisdom from the talkers at any event. All you need is good typing speed and sharp listening skills. Tag them with #quote in addition to the hash tag of the event.
When you find a relevant, useful tweet from someone else at the same event, retweet them. Reply to people who ask you questions. Thank people for helping you out.
#6 Pass the Info
Before the start of the event, do these:
· Ask the attendees to follow the profile you have created for the event.
· Tell them about the hash tag and advice them to tag all tweets related to the event with the same tag.
· Request them to retweet relevant tweets related to the event.
· Request the speakers to revel their twitter username (a.k.a twitter handle) to the audience right before the start of their talk so that they can associate tweets .
#7 Go Trending
I am told that, right now, there should be at least 3000+ tweets to go trending. There would be other parameters like the no. of people involved and the relevance. Maybe Twitter has someone to hand pick the trending topics. (It was much easier in the early days, a chat tagged #Advtalks with my friends went trending in about 4 hours.)
Try to convey the idea to the group right at the start of the event and ask them to tweet hard. if you have 30 people tweeting about the event, 3000 tweets shouldn’t be very hard. You can do that in an hour and I assume you would be trending. It’s your ultimate twitter advertisement, so I think it’s worth the pain,It’s all fun, anyway!
#8 If possible, post photos quotes from people at the event and any observations that you truly think will be useful to your followers.
#9 Third Party Clients Make it a lot easy
I use Hootsuite for most of my tweeting. One can create a search column in Hootsuite and list all tweets tagged the specific hash tag. Using similar clients will help you follow the event better and will makes retweeting easy.
Moreover It will help you in creating relationship and managing content long after the event is over #TRE (think recurring events)
Happy Live Twitting!
-NeoNiche Team
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